RE: Arriva North East: Rare & Odd Workings - February 2016
One of the issues with branding - Sapphire / Max - is that they are good ideas at the time and launched in a veritable sea of publicity and expectation but then down the line the expectation falls apart as vehicles fail and have to be replaced by none branded types and this then begs the question as to just what is the problem/s with the vehicles so branded; why so many failures / breakdowns? Is it a question looking short term without considering the long term future for such ideas ? Sorry if I'm being a little blunt here but it reads that way just now.