(10 Mar 2016, 4:16 pm)Jimmi wrote My only issue with IndiGo being used on the current North Tyne Links services is that it is already used in Peterlee and now it seems that the exact same brand is going to be used in another area, I know Arriva does the same with MAX and Sapphire but for Go North East to do this, it just doesn't seem right as for ages it's been one brand for each group of services, it was not the best when they started reusing designs like the Drifter and Coaster carrying similar liveries and the same for the Tynedale Xpress and Citylink.
I'd have preferred to see a different brand used, but don't think it's going to be a major issue...
How many passengers from North Tyneside are going to use the indiGo services in Peterlee? Really, the services are local networks and there aren't going to be many passengers who use both sets of services at all.
The pink base livery is striking, and in an area with competing services, the operator needs its buses to stand out. I said the same for Peterlee, and I think the same can be applied here too.
The only potential problem, at least in my opinion, will be on the company's website. I don't know how they plan to differentiate between the indiGo logo for Peterlee, and the indiGo logo for North Tyneside.