(10 Mar 2016, 4:27 pm)Dan wrote I'd have preferred to see a different brand used, but don't think it's going to be a major issue...
How many passengers from North Tyneside are going to use the indiGo services in Peterlee? Really, the services are local networks and there aren't going to be many passengers who use both sets of services at all.
The pink base livery is striking, and in an area with competing services, the operator needs its buses to stand out. I said the same for Peterlee, and I think the same can be applied here too.
The only potential problem, at least in my opinion, will be on the company's website. I don't know how they plan to differentiate between the indiGo logo for Peterlee, and the indiGo logo for North Tyneside.
That is probably the only major problem with replicating the IndiGo brand on Tyneside, judging by the fact that the base colour is the same as the Solo's at Peterlee, I'm guessing that the branding will look pretty similar on the Percy Main based Solo's, with the destinations on the branding being changed obviously, so because of this I can see the Tyneside IndiGo services being placed on the same page as the Peterlee IndiGo services which is not a major issue but it may be a little annoying having all the Peterlee services being shown below the services on Tyneside for if someone wants the 265 timetable for example.