(10 Mar 2016, 7:30 pm)Adrian wrote Why is indigo a terrible brand though? I take it that this comment is being thrown about, having an in-depth knowledge of service performance, both before and after implementation in East Durham? I don't know how it can be said a brand is terrible otherwise.
You may not like the packaging (or livery!), but the brand is the entire model from top to bottom. Services, fare structure, features and packaging.
Because it isn't indigo!!!
I don't think think there's anything wrong with it, something bright and striking was needed after the image of shabby looking yellow MPD's where many of them didn't even carry East Durham branding. I don't understand the massive outcry of enthusiasts stating how awful it is, don't get me wrong it's not the best branding but it does it's purpose of being route branded.