(10 Mar 2016, 7:30 pm)Adrian wrote Why is indigo a terrible brand though? I take it that this comment is being thrown about, having an in-depth knowledge of service performance, both before and after implementation in East Durham? I don't know how it can be said a brand is terrible otherwise.Having seen my photo of an Indigo and East Durham, I think it's a huge improvement. Let's hope this is the case for the North Tyne Links.
You may not like the packaging (or livery!), but the brand is the entire model from top to bottom. Services, fare structure, features and packaging.
RE: Go North East: Latest News & Discussion - March 2016