(25 Mar 2016, 11:58 am)Adrian wrote Funny thing is that no one has seen the performance figures. Branding as indiGo and buying new buses could have created 80% growth for all we know.It's irritating that some bang on about it being pink and it being bright and colourful but like it's been said a few times something that is bright and eye-catching will make people notice it, I have no marketing experience or anything like that but I have even come to this opinion just from teachers in primary school telling us to make posters that are bright and colourful so people will notice them!
I dare bet the performance figures have increased on the IndiGo routes as a result.