(25 Mar 2016, 11:58 am)Adrian wrote Funny thing is that no one has seen the performance figures. Branding as indiGo and buying new buses could have created 80% growth for all we know.
The East Durham network was in dire need of upgrade.
indiGo seems to be a brand of improvement on the core midibus services, East Durham and North Tyne Links.
There's now people arguing the toss on a certain group about indiGo replacing NTL. No complaints about indiGo on the GNE Facebook page.....!
The same happened with Fab Fifty Seven. They complain about the flowers then they complain about the CityLink brand being reused and throw in "it doesn't link cities"....whereas it links places to a city...
And from what I've seen, branding does increase patronage. If MAX works on Arriva, indiGo will work on Go North East.