(25 Mar 2016, 3:14 pm)Michael wrote New Wear Bridge name: Crossing will celebrate Sunderland’s history and heritage
Sunderland’s stunning new Wear Crossing is going back to the future after hundreds of people had their say on the first stage of its naming.
Almost 1,000 people took part in the poll, and the result was never really in doubt. History and heritage was the runaway winner, racking up almost as many votes as the other three categories put together, with 45% of the vote.
http://www.sunderlandecho.com/news/local...-1-7817794
I see someone has suggested Bridge McBridgeface as the name for the new crossing in the comments section of the link you've provided.
I think they should go with that.