(14 Apr 2016, 11:47 am)Andreos1 wrote I am surprised.
However, the focus has to be on increasing Megarider usage over the Smart Zone ticket. Surely?
Yes but Smart Zone is not aimed at customers that only use one operator it's aimed at people that use more. The only option they had was an NTL product at £19.30, now they have Smart Zone at £13.50. It's better for the operators as less slices of the pie. With Arriva taking the Northern Rail franchise Smart Zone will be pushed in Sunderland Travel Centre, somewhere that sells a huge amount of NTL products, it might already be available there, if I remember correctly is will be under GNE though and not Arriva.