(17 Oct 2013, 8:24 pm)Adam Malarkey wrote I'm in agreement with you here Andreos1, For the Branding to Work and to have meaning, The Service should at least Serve Fatfield Riverside/Lambton which the 34/34A goes no where near, leading to it's Branding being of Irrelevant.
Whereas if GNE Re-Introduced the old 777 between Sunderland and Chester le Street via Fatfield Riverside and have it under the Lambton Worm Brand,Then the Service and the Branding would then be Relevant. GNE Could even put the 8 under the Lambton Worm instead of the Meaningless Lime Branding.
I remember when the 'Lime' brand was originally created, the meaning behind it was apparently something to do with lime kilns that used to be based somewhere along the route.