(20 Oct 2013, 4:10 pm)citaro5284 wrote I wonder why they don't do anything like the above. Why not advertise the fact that they have spent millions on new buses

I don't think Busways/SNE have ever really gone for the fanfare and boiler suit approach to introducing new buses (someone must have an example to disprove this?). The closest I can recall is the 'LoLiner is coming' leaflets that were produced for the 2/3/4/12/13/104 in Sunderland and the 100 in Newcastle back in the late 1990s when the first ALX200 & ALX300 were introduced.

Apart from that, it's been vinyls stuck on the side of the first lot of E200's ('Another New Bus from SNE') some time after they were introduced or going back further 'New bus' stickers on the Darts and - I think - posters inside some new buses back in Busways days saying how much they'd spent etc.