(21 Oct 2013, 6:13 pm)fozzovmurton wrote Without trying to sound silly, what is Sapphire is it a brand or is vehicle?
Sapphire is Arriva's new luxury brand (their version of Stagecoach Gold basically). The 7 is the fourth and final of the initial routes to be upgraded, and the only one with brand new vehicles (11 Pulsars). Further routes are due to be upgraded over the next few years.