(17 Jul 2016, 7:53 pm)Adrian wrote Metrocentre is listed as a 'Bus and Coach show', Durham is listed as a 'Vintage Bus Gathering', Whitley Bay as a 'Bus Rally', and Seaburn as a 'Historic Vehicle Display'.
I don't think either GNE or Arriva look at the rallies in that respect, as as far as I can see, it's enthusiasts who arrange and prepare the bues to take to the events. It doesn't appear that there's any marketing drive from either, otherwise there'd be goodies given out, company reps there, and stuff such as leaflets and timetables (Arriva do the latter already!)
That's why I said cheap. Mobile advertisements using a few quid in fuel - if they get people noticing a vehicle that goes through an area they travel in a car, but are impressed with the bus...