(25 Jul 2016, 7:29 pm)Michael wrote Arriva have overused the MAX and Sapphire brand now, they need something new although, don't get me wrong i really like the Sapphire brand.
I really liked Open line, shame they don't do it now, i have to say i would like to see internal branding again.
I agree, MAX and Sapphire are being overused and have effectively lost their meaning if I'm honest. I don't agree with the continued rolling out of MAX.