(25 Jul 2016, 7:29 pm)Michael wrote Arriva have overused the MAX and Sapphire brand now, they need something new although, don't get me wrong i really like the Sapphire brand.
I really liked Open line, shame they don't do it now, i have to say i would like to see internal branding again.
I quite like Max and Sapphire. I'm all for uniform branding, but only when it's consistent. With the more recent additions, the consistency is becoming less and less. Sapphire should have stuck with the 2+1 seating upstairs on the deckers, with leather Civic V3 all round being reserved for Max.
Having used the 36 and Cityzap again on Saturday, I can see why customers are attracted to this style of seating. Total comfort for the whole journey, and I didn't have a single complaint about legroom!