(03 Sep 2016, 11:55 am)Dan wrote It's a brand that's really lost its identity, then, isn't it?
My understanding of MAX was that it was designed for interurban express services - putting an 'X' in front of the route number doesn't make it an express service.
The X itself has become part of the brand now. Branding the 21/21A and 46 just makes it clear that it is designed for any interurban service. Shires and Yorkshire are both big users of the brand too and it seems to work in terms of growing passenger numbers so why not. Definitely not just express any more, though!