(11 Oct 2016, 2:23 pm)Tom wrote Yeah it is a canny way but then again they do operate the 808 from Otterburn/Bellingham which is nearly as far. If the rumors are true they are taking over the R3/4/6
they really need a proper website/facebook page etc. to keep passengers updated. And get the ''Rural Link'' text a bit better for the branding as it is a bit crap.
I think the difference between say PCL and Spirit, is that Steve understood the importance of social media and used it to his advantage.
After all, it was how I found out about the company and started the thread on here.
To use a phrase that has been used on the forum before, maybe the guys at PCL are 'old school busmen' and know how to get a vehicle on the road. Maybe they don't understand the need for say a twitter feed or the need to have a fleet that is used as a marketing device.
That isn't meant to be disparaging by any means, as they clearly have strengths in other areas.