(11 Oct 2016, 6:50 pm)Andreos1 wrote I think the difference between say PCL and Spirit, is that Steve understood the importance of social media and used it to his advantage.
After all, it was how I found out about the company and started the thread on here.
To use a phrase that has been used on the forum before, maybe the guys at PCL are 'old school busmen' and know how to get a vehicle on the road. Maybe they don't understand the need for say a twitter feed or the need to have a fleet that is used as a marketing device.
That isn't meant to be disparaging by any means, as they clearly have strengths in other areas.
There is much bigger independents around than PCL Travel that don't have any form of social media, Scarlet Band's have a fair sized operation in Co. Durham, Darlington and Hartlepool and they don't have a Facebook or Twitter although they do have a website showing timetables but the home page could do with showing more timetables.
I personally feel it's better for companies to have some social media presence, even if it's just to advise passengers things such as diversions.