(01 Nov 2016, 6:51 pm)Dan wrote I am really surprised that there are so many variations of the MAX livery. Wasn't it produced by Best Impressions? I know they provide branding guides as part of their service...
For a couple of months, Arriva have been managing the Sapphire and MAX brands "in house", instead of Best Impressions.
So, the new crappy 'MAX From Arriva a DB company' logo is being used on interior branding and promotional stuff. Due to the brand management being moved "in house" the fonts have had to change too, as I believe Best Impressions owned the rights to the original fonts used on the brands. The new font has already been implemented in the recent Sapphire X21/X22 timetable.
Also, the red "space bar" thing with the frequency is "in house" too, and has also been implemented on the rear windows of the X16 Pulsars.
It really does look very poor indeed.