(03 Nov 2016, 11:36 pm)G-CPTN wrote Falling ridership - so increase the fares?
Is it because of the fall in the £ . . .
The comment from Tobyn Hughes is interesting and provides a little more analysis.
He said: “Metro patronage has seen a decline during the start of 2016/17; without further intervention, the forecast to the end of the year is 37.9m, which is 6% below the 2015/16 level. Various marketing initiatives, including Nexus’ support of the SnowDogs Trail are part of a package of measures to help address the reduction in patronage, especially leisure trips where the declines are most prevalent.
“Linked to this, whilst total Metro farebox is currently outperforming the 2015/16 level, it is below the budget that was established for this financial year. The current forecast is £43.5m which is 1.1% down against budget.”