(10 Nov 2016, 9:39 pm)Cock Robin wrote Cross Pennine could be anywhere. A66, M62.....
Should mention Hadrians Wall or Hexham or something like that.
It could be anywhere. Guessing that's why they have all the major settlements on the route mentioned above the window.
To be fair though (and I'm not mentioning any brands or operators), how many brands in use across the region are named after the area they operate in? Percentage wise, it will be minimum.
At least this one has some links to its operating area in the brand-name.