(17 Nov 2016, 7:37 pm)Adrian wrote Why spend money on paying someone to design a new logo, if it's suggested that no one other than bus enthusiasts will notice it missing? It's supposed to be one of the things that makes a company memorable.
Appreciate that things do not happen over night in terms of purging the old logo, but surely the continued application of it begs another question!
The decision may have been made, but it doesn't mean it can't be a bad one.
Agreed, much like Northern, Go Gateshead etc and their taglines/mottos are remembered.
Cadbury's wouldn't use three variations of their logo at once.