Weren't the Coaches taken off the X10 after the trial due to negative passenger feedback?
As I and others have said, you probably need to treat the route like the Oxford Tube. Though I'm sure the Oxford Tube makes its investment back (£15 sngle fares!) not sure how profitable the X10 actually is to justify a tube style investment and in real terms it's not a massively long journey.
Maybe the talk should shift to more reliable buses than ideas of coaches etc
RE: Go North East: Latest News & Discussion - November 2016
Wistfully stuck in the 90s