The branding of the 49 doesn't excite me nor does it make me want to use the service more (the 49 was always my route of choice once the X66 got its Streetlite allocation).

However to pick up on points raised over the years the forum has been growing and discussed in the branding thread I think, was that the company didn't have that much of an identity (or it was lost) and this was maybe down to the number of branded routes and rainbow of colours adorned to the vehicles.
Points were made about other operators and that passengers could identify the operator, regardless of the branding.
In other words the branding was worked around the corporate colour scheme.
Whilst the X34 may not be as loud and brash as the 56, there's no arguments or doubts about who the operator of the X34 is.
This is obviously repeated with the green coloured hybrid vehicles across the region too. There's the one that is maybe loud and brash and there's the two that are linked to corporate branding.

As far as I can see, the 49 not only has branding but has worked it around the corporate colour scheme.