(28 Jan 2017, 7:29 pm)Ambassador wrote I doubt the colour of a bus actually encourages use. Isn't usage down?
Price and scheduling is probably the biggest driver.
Pretty colours and catching schemes are not not going to drive passengers and bus companies are not solely operating for the benefit of enthusiast whims. The majority of passengers simply look at the number. The huge amounts of regular subsititues of substandard dirty omindekkas and B7s doesn't seem to damage the 21
However when it comes to flagship, they are flagship because they are in dense population areas with high demand,. Absolutely nothing to do with marketing or brands.
I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.