(08 Feb 2017, 10:37 am)Michael wrote How many more routes will get this overused brand?, can't Arriva think of a new brand?

How is it overused? It's being used appropriately on frequent services. It's a quick and cheap way to promote services, why should Arriva fork out (on their already tight budget...) on a brand to make enthusiasts stop moaning? It's a brand that works, like Max and Sapphire.