(08 Feb 2017, 10:47 am)mb134 wrote What's the issue with Arriva using the same brand if it's working in terms of passenger growth?

Exactly - after all, how else could you brand a group of Frequent Services? There is no overuse of the brand in my honest opinion - although I do think we have reached the limit of routes that could be branded 'Frequenta' now - there's hardly any more 10 minutes frequency services that aren't already branded in one brand or the other.