(08 Feb 2017, 11:05 am)Michael wrote But people said "Indigo" was overused for "Go North East"... But yet Arriva use Max, Sapphire or Frequata brand on most routes to promote them and it's not a problem... Go North East use Indigo in 3 different area's and everyone moans....

Btw i do think the Indigo brand is overused and shouldn't be extened anywhere else....

But Sapphire, Max and Frequenta are marketed well. Flyers with free tickets get dropped through letterboxes on bus routes and Arriva actively promote their Sapphire, Max and Frequenta services online, on buses and in the streets (via posters and billboards).

GNE don't seem to shout about their network. The only "promotion" of "The 49" getting new buses I've seen is a Facebook post and a link to a timetable. 

In the end of the day, however bus operators promote their network, they need to make profit. Designing a totally new brand for each route is just a waste of money at Arriva.