(08 Feb 2017, 11:21 am)Michael wrote So do we now consider "Indigo" isn't overused then? Because Max etc isn't....


Question for all....

I don't see Frequenta/Max/Sapphire as brands which need to be unique to a specific route - I see them as more of a classification. A rough comparison would be Tesco having 'Everyday Value' 'Tesco Own Brand' and 'Tesco Finest'. The brands can be applied to any product and the brand name tells the customer what they can expect to get for their money. With Arriva I interpret 'Frequenta' to be their cheap & cheerful city bus brand, 'MAX' represents a quicker, intercity service and 'Sapphire' is the premium luxury product. As a customer, I understand they are all provided by Arriva, but the brand name tells me what type of service I'm getting. It could also be a way to break down a complex network to potential new customers. If all routes across the region were divided into the three brands, then new customers would soon grasp 'Frequenta' takes them from their estate to the town centre and 'MAX' takes them from town to city. Even if the quicker service suggested by MAX isn't strictly true, such as the X46, it's all about what the brand says to the customer.