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Arriva North East: Latest News & Discussion - February 2017

Arriva North East: Latest News & Discussion - February 2017

RE: Arriva North East: Latest News & Discussion - February 2017
(08 Feb 2017, 11:21 am)Michael wrote So do we now consider "Indigo" isn't overused then? Because Max etc isn't....


Question for all....
I think part of the problem as to why GNE gets negative comments about the IndiGo branding is because they previously had different brandings for just about every service but now because things have changed some enthusiasts ain't pleased on the matter, there's complaints regarding the new 'the 49' branding with it just being a minimal branding on the corporate livery and no doubt if my theory of it being rolled out onto more routes soon (2/2A and 61 being some of my predictions) it will continue to be slated, as some can't seem to do owt else as they think everything GNE do is crap. Think Arriva only get less of a slating because most of the people who make such comments are only really intrested in GNE.

I personally feel that Frequenta, MAX and Sapphire is used in much the same sense as GNE have used IndiGo, where both have used them on various services that operate in the same areas, for example here is a breakdown of the major towns and cities that have at least one MAX branded service:

Darlington: X1, X26/X27, X66/X67, X75/X76.
Durham: X12, X46.
Middlesbrough: X12, X66/X67, X93.
Newcastle: X7/X8, X9, X10/X11, X12, X14, X15, X16, X18, X20.

Think part of the reason some see Arriva having so many MAX brandings is because each route has been branded individually rather than one generic branding covering so many services like IndiGo does and have been launched at various different times since 2014 onwards and more is rumoured to be getting the MAX treatment.

People say about Arriva's use of Frequenta being a bit excessive but it's no different to IndiGo except for the fact Arriva brand the specific routes, the only areas where Frequenta has really been used is Darlington where there is a fairly sizable network of town routes running at least every 10 minutes whilst Durham and Stockton have two routes each and Redcar have the 63. Hardly excessive in my opinion.

Think it's very much like James' comments about being like a "Tesco Value" type of thing where it's one big group product where people will start to recognise the brand and at least have an idea as to what type of service Arriva are providing.

Pulsar Breakdown
RE: Arriva North East: Latest News & Discussion - February 2017