Do you not think that the purpose of branding is different for Arriva and different for GNE rather than having no structure?

When Go North East first introduced branding, one of the main reasons for doing so was to make it easy for customers to see their bus from a distance as well as the improvements to marketing.

Arriva seem to have many buses on the same corridor (particularly Newcastle - Regent Centre) which use the MAX brand with no difference apart from the information on the side. This, in my opinion, would not meet GNEs branding criteria. If they were to have all of the Morpeth, Alnwick and Berwick services under one identity and all of the Blyth services under another, maybe yes.


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