(08 Feb 2017, 5:06 pm)Andreos1 wrote Branding routes VS branding a route type?

Yes, I think that sums each company's branding ideas up pretty well.

Arriva use MAX, Sapphire and Frequenta to differentiate their interurban expresses (well, arguably not with the X46 and upcoming 306/308), premium routes and high frequency routes from the basics. Go North East brand routes separately and, if they do share the same corridor for most of the route, have the same style brand with a different base colour, like the Citylink 57 and 58.