(08 Feb 2017, 6:55 pm)mb134 wrote To those who are posting about the brand being diluted and overused, a question: Does anyone who isn't an enthusiast actually care?

Probably not, but this is a discussion/debate between bus enthusiasts.

The point being made is that Go North East has a strategy with its indiGo brand, as Arriva does with its Sapphire, MAX and Frequenta brands. Over-used, in the eyes of enthusiasts, or not.