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Arriva North East: Latest News & Discussion - February 2017

Arriva North East: Latest News & Discussion - February 2017

RE: Arriva North East: Latest News & Discussion - February 2017
(08 Feb 2017, 6:06 pm)South Tyne wrote I personally prefer branding from how First do it, Featuring bold, However differing color's from the corporate livery, Despite being based on the same design as Corporate, With Route Brands applied from there, However anyone will know that the bus is ran by First.
Another one I could rate better than First is Transdev, However It would take me ages to write about how good it is...

Be careful what you wish for there. First seem to have got it right in some areas - Yorkshire, Bristol, Cornwall. But their attempts at bringing the rainbow to the Potteries operation was the biggest branding fail I've seen. Multiple routes launched without reprints, reprints of non DDA buses in Autumn 2015 and route branding which listed places not served & advertising wifi never installed. 

I agree Transdev have some great brands; Coastliner & Witch Way have stood the test of time and I really like CityZap and Tadfaster.

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RE: Arriva North East: Latest News & Discussion - February 2017