(08 Feb 2017, 9:35 pm)James101 wrote The 306/308 MAXing is a bit close to deviating from the brand concept technically, but clearly it's been decided MAX will stand up better against Cobalt Clipper than Frequenta. Once again, it's about what MAX suggests to the passenger, more than what the reality of the product is. Joe Bloggs stood in Haymarket wanting to get to the coast is going to subconsciously conclude that the X38 is faster than the 309. If Arriva win the passenger, they win the battle - however much we pick apart their efforts.

Some more taglines for some ex B&H Scanias if any spare:

- Don't just get on any express, get on the REAL EXPRESS and MAXimise time to enjoy your day!

- Don't MAXimise the time spent stopping, just get there quick and easy with us!