I quite like the new taglines, and the rounded design is a vast improvement on what appeared on 633.

I do take mb134's point though. Perhaps taglines about WiFi for example, would be best placed on the spare/fleet livery vehicles that offer this feature. e.g. 5331/32? I am well aware that the tagline states 'many', but if it were up to me, I'd personally want to avoid my customers incorrectly assuming that we're offering something we're not. You only have to look as far as Social Media to see that a lot of customers base their opinion of the company, on that sole bus journey they've made today.

Plus I am sure there are plenty of 'fun facts' or company specific taglines that could go there instead. I quite like the ones Brighton and Hove have used on their non-branded vehicles.


Side view of Brighton and hove Hybrid Bus by Brightonbusfan81, on Flickr


Brighton & Hove: 612 GX03SVC Scania N94UD/East Lancs Omnidekka by emdjt42, on Flickr