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Arriva North East: Latest News & Discussion - June 2017

Arriva North East: Latest News & Discussion - June 2017

RE: Arriva North East: Latest News & Discussion - June 2017
(22 Jun 2017, 3:48 pm)Cock Robin wrote I think it's absolutely absurd to have advert boards over the branding.

They've had 7 years to do something with the Temsas and haven't done anything yet so they can't be that anxious for advertising space -  and as you say, Arriva's own adverts are in a lot of the boards.

I think it was Alex Hornby in one of the magazines commented about advertising on buses.  The advertising brings in minimal revenue to companies, but if that space is so valuable to outside companies, surely it's valuable to the company itself?  Why not use the space to promote your service, fare information etc.  The one which is bugging me atm is the Shell V-Power adverts and Arnold Clark cars?  You don't see Asda trucks advertising Morrisons, so why are buses advertising cars?  They should be encouraging people onto the buses rather than getting a new car.  Rant over Smile

RE: Arriva North East: Latest News & Discussion - June 2017