RE: Pricing
An example from my area is an important passenger flow between Stockton town centre & North Tees Hospital. Stagecoach's single fare is £2.20, with no return fare offered (Tripper £4.50 is their day ticket). They offer by far the most frequent service, with 11 buses an hour (soon to be 12). Arriva used to be £2.20 but may now be £2.30? A return was £3.80. Only an hourly service is offered (with a half hourly within walking distance). Stagecarriage offer a £1.80 single, with £3.50 return but again we only have an hourly service. It is interesting to see the difference over a short distance, but are people more bothered by frequency than cost?
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Service Manager, Coatham Connect