Night buses in other parts of the country work well, but less so up here in the North East.
Arriva and Stagecoach have not bothered to dip into this market yet, while Go North East has gradually withdrawn its services over the past few years (N58 most recently a few years ago, N97 before that)...
Before any new night bus services are added to the network, I think the two current ones need to 'prove' themselves first, and a bit of growth on both services is required.
Having two specially liveried buses, which form part of the PVR of the daytime equivalent of both services, will promote the night bus services and raise awareness of the 24-hour operation on weekends. I would imagine it is part of a wider marketing campaign and commercial strategy for these routes - VOSA registrations have already suggested that changes are on their way to the N21.
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RE: Go North East: Latest News & Discussion - July 2017