I don't know how much of an influence it has, but i think they should keep the 35 and 36 as two separate colours (preferebly something other than gold) but retaining the Seeit Doit brand.
I would consider doing this purley for differentiation between the two services, mainly down to the different level of service being provided (35 having a much higher specification compared to the 36).
May be easier to keep them the same colour for the timetables though although that could be an issue which I think, with a bit of redesigning, could be avoided.
RE: Go North East: Latest News & Discussion - July 2017