(01 Sep 2017, 9:29 pm)James101 wrote And putting an image of a full bus with standees to tempt motorists following behind on the A19? Hmmmm

(01 Sep 2017, 10:51 pm)stagecoachbusdepot wrote Haha good point hadn't clocked that - maybe they still need to add the tagline 'you too could stand for an hour and a half instead of sitting in your comfy car for half that long'

(02 Sep 2017, 4:01 am)LeeCalder wrote I think from the side it looks good, from the rear though - awful.

The rear is different to anything what we've seen in recent designs. There'll be five different designs - one showing a businessman, another showing a woman shopping, another showing a student, etc... 'Synergy' comes to mind - linking the brand to the service itself - the woman could have been shopping at Dalton Park, the student going to the college/uni served by the X10...

I'd suggest that there is a strong public perception that people who travel on public transport are beneath those on the Social Class hierarchy compared to those who travel by car - bus users smell, aren't as clean, and similar. Possibly not helped at times by the internal cleanliness of the buses themselves (picked up on recently elsewhere on the forum).

This idea is clever, and although it possibly isn't as obvious at first glance as it ought to be (unless it's planned to be supported by other forms of marketing associated with the new brand and new vehicles), I believe the intention is to show car users that they do have some commonality with bus users. These people shown inside the bus don't show the stereotypical signs of being smelly, unclean, and similar. Maybe they could try out the bus and see what it's like for themselves - especially based on the messages suggesting that fares are 'great value' etc. Obviously, it isn't to show someone standing on a full bus.