(02 Sep 2017, 9:13 am)Dan wrote Not an after thought at all. Sell, sell, and sell again. Some brands have meaning - this one less so. It's a hard sell, and it does exactly what it says on the tin. There's a lot of repetition of the features available on the X9/X10 services (free Wi-Fi, contactless payments, etc) and it's all done in the interests of getting more people on the bus on a heavily competitive route with rail services.
It was originally planned for the 'bus user' photograph to be further up the bus, with the yellow 'block' on the rear upper-deck window to be at the very bottom (easier for cars behind to see). Clearly this wouldn't have been possible based on the bus design and where the rear destination display is, so things were shuffled around. It's not the best in terms of design, but nobody can deny it stands out a mile, which can only be a good thing?
I think the brand looks decent on the bus, and a lot better than it did on paper.
I do think the back lets it down, although I appreciate what the company are trying to achieve with it. It just looks a bit too cluttered for me. I'd have preferred to see the 'features' box better placed further down the vehicle in place of the 'bus user' image. At least on 6308, this image tells me nothing about the service, other than I might have to stand for my journey. It also takes away from what is an incredibly smart colour imo.