Yes - no real point announcing the next stop while people are still shuffling around and getting comfortable, so the next stop leaving Newcastle isn't announced until the lights on Percy Street, and the next stop leaving Middlesbrough isn't announced until the main junction before you head off onto the A66.
The announcements are set up completely differently for the X9/X10 to the usual style - some stops have no Next Stop Announcements until they pull away from the previous stopping point then announce a more train-like script (after all, it's a long distance service!) The announcements on the Castles Express X21 are likely to follow in this style - at least between Newcastle and Durham.
There are better "approaching" announcements than found on the X21 service - they are now plotted at a specific point rather than distance away from the next stop, and give passengers sufficient time to gather their belongings before alighting.
There are also announcements to advise customers of upcoming disruptions to the service - such as Testos Roundabout not being served on northbound journeys. There are also suggestions for what to alight at that stop for - such as the market on specific days of the week at Stockton (again, the announcements tell you what days these are).
All about making the most of the system's abilities. Go North East and Lothian Buses are working very closely with Hanover to develop new functionality in the system.
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RE: Go North East: Latest News & Discussion - September 2017