(11 Sep 2017, 7:48 pm)Greg in Weardale wrote Just realised that "Tyne Tees Express" has been dropped from the brand which is now simply "X9/X10", a disappointing and illogical change. Brands with just numbers are rather meaningless, like "the 49" and it was a great improvement changing the boring "Ten" to "Tyne Valley Ten". The "Tyne Tees Express" was relevant and well known.
Tyne Tees Xpress was a good brand, yes. Never understood the reasoning for the 'NE' being a different colour from the 'TY' though. All I can think of is to highlight that the service operates in the North East but that seems like a pointless piece of information to tell customers.
The X9|X10 brand name, if it can be called that, gets straight to the point to me. I instantly know which services the buses operate on without having to look up at the destination display which, not now in my case but certainly soon, would involve taking my eyes off the road if I was driving.