(12 Sep 2017, 2:53 pm)stagecoachbusdepot wrote Another good point - hadn't noticed the rear branding tells you where the bus goes via, but not where it goes to and from...bizarre to omit this if attempting to encourage motorists to switch from the car to (standing on!) the bus...
^
The back of the bus is the selling point to motorists heading in the same direction, if you're sat behind a bus, that's all you are going to see.
I can see it has WiFi, USB and Tables, it says it twice. It runs direct via the A19, it's great value and its "contactless" (please use "contactless payments" or "contactless accepted" next time?!). But where does the bus go? Yes there's a full read blind, but if you're sat behind it and it says "Dalton Park then Middlesbrough", then where do you try and get on...?
It's all well and good plastering it on the side, but if a car is overtaking, it's just going to be a blur.