(12 Sep 2017, 2:30 pm)mb134 wrote So "Tyne Tees Xpress" isn't simple or straight to the point? 

For example, if you're travelling down the A19 behind an X9/X10, which of these gives you more information as to where the bus serves?

https://flic.kr/p/cJUC2G
https://flic.kr/p/X5JCtg

Again, I have read both of my previous posts and at no point did I say that the Tyne Tees Xpress was not simple or straight to the point.

After already expressing my view on the rear of the B5TLs, the old Tyne Tees Xpress is certainly better. That aside, however, there is a lot more to a brand than just where it goes, especially if you are competing with the train. The people who are likely use the services will, most likely, live somewhere along the route anyway meaning that they will know where the bus serves. Perhaps not as good as having the route on the rear, but it certainly isn't information that cannot be sourced through independent research.

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(12 Sep 2017, 4:14 pm)mb134 wrote So you're saying that people new to the area would have to research where Newcastle and Middlesbrough are, those being the routes two main destinations? 

It is far more likely that people will have to make an effort to look into where the 'X9/X10' goes.

The customer cannot expect everything to be done for them regardless of what industry is being discussed. If you are considering using the bus, it would make sense to get more information on it first to get a rough idea of ticketing options. The routes would be discovered during that process, wouldn't they?

I also think it is likely that people needed to make an effort to look at what services to look out for if they did choose to use the bus.