(20 Oct 2017, 3:01 pm)Dan wrote I'm doubtful that Go North East will move away from the "Angel" brand name - it is, by far, the company's top performing service. The brand can't be that tainted, if customers keep coming back to use service 21.
It would be even more illogical to move away from this brand name, when the Angel turns 20 next year (which is naturally going to attract people to the structure).
It'll be even better in 2019 - "catch the Angel 21 bus to celebrate the Angel of the North's 21st birthday!"
Top performing service...which it has been since year dot, since it was the 723, the 221, the '21/24hr' etc, it's hardly down to any stroke of genius on GNE's part that its successful. It's on a very busy and lucrative (with those fare rises even more so!) corridor where there is extremely limited to no competition. It's a bit like praising a turkey farm for great sales at Christmas.
I've not been on a branded vehicle all week. I've been on 4 Solars (5215 today's example) and some B7s. It's entirely conceivable a visitor using the 21 would be entirely unaware that its even branded!