Following the recent reduction in price of the Family Day Ticket to £10 (from £13), Go North East is now simplifying (and reducing) its fares on the Night Bus services too, for customers buying via the mobile app. This complements a wider marketing campaign for the Night Bus services, which has recently seen two buses branded up to promote the services.
As can be seen in the attached image below, they are also running targeted Facebook adverts to promote this to younger people.
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Go North East: Latest News & Discussion - October 2017