Another reason why having a streamlined bus operation is beneficial to the operator...
Go North East can market/promote the "Red Arrows" X1 as being 'every 10 minutes'. This looks a lot better than 'every 15 minutes', as GNE would find it difficult to market a combined frequency between the X1 and X2.
Go North East's "SimpliCity" brand network heavily promotes the 'Simply turn up and go' slogan, which I believe is quite effective indeed.
RE: Go North East Service Suggestions