Arriva's Durham County fleet are very poorly presented, missing branding etc is supposed to be raised with the Marketing team via the "Publicity Champions" of whom are based at every depot, who, erm, clearly don't do what they're supposed to do.

The NSAs for the Sapphire 1/5/5A/12/19 are all set up, and were even loaded into the 13 reg Pulsars, why this never happened for the StreetLites, who knows.

The internal branding, is poor in my opinion, but the Arriva Brand Guidelines heavily restrict what the designers can and can't do, I've even attempted to mock branding up, but it's very hard to make anything look decent...! The internal branding was designed by the national Marketing team, so I kind of expected better to be honest.  

Something needs to be done, as there's room for improvements at both Northumbria and Durham County, with the latter with the most issues in regards to fleet presentation at present.

There really is no attention to detail across Arriva North East, and it really lets the company down.

As for GNE - I had 6309 on Tuesday, and it was absolutely disgusting inside, it clearly hadn't been cleaned for days, however that's the only bad experience I've had on the renewed X9/X10.